What Is Clean Beauty?

What Is Clean Beauty?

The clean beauty movement is a growing trend in the skincare industry. Led by a rise in conscious consumerism, the once niche clean beauty movement has been propelled into the mainstream with major brands now starting to jump on the trend.  Clean beauty is usually associated with natural beauty, cruelty-free beauty, green beauty and brands that place an emphasis on sustainability and ethical ingredients derived from nature.

According to Safe Cosmetics Australia ™ , a clean beauty product must fit the following Criteria:

100% Cruelty-Free– Clean beauty means that the ingredients and final product have not been tested on animals. This is important because many cosmetics undergo animal testing in order to prove their safety for humans.

Natural & Organic - Clean beauty uses ingredients created by nature. This means that the ingredients are derived from natural sources and preferably certified organic.

100% Toxic-Free– A clean beauty product must have ingredients that are safe for both humans and the environment. Certain ingredients are not allowed if a product or brand is to qualify to be Clean. 

Ethically Sourced Ingredients– Clean beauty use only ethically sourced ingredients with consideration for the environment, working conditions, health and safety, sound business ethics and that have transparency about their supply chain.

Sustainable Packaging– A clean beauty brand will use recycled, reusable or biodegradable packaging.

Transparent Labels– A clean beauty brand should disclose all of their ingredients and label their products accordingly.

Is It Clean? Is It Green? Is It Cruelty-Free? Is It Natural?

Februarius Purity | Beauty is clean, green, cruelty-free, botanical plant-based natural, ethically sourced suppliers, transparent labels and sustainable packaging

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